Privacy Policy

Who we are
This policy applies to Africa Farmnet Limited and its related Group of Companies which includes Henson Geodata Technologies Limited which are located in Ghana. For the purposes of this policy the companies will be referred to as 'we', 'us', 'our'.

Privacy and data protection laws
We are committed to complying with privacy and data protection laws in all the countries in which we operate, to the extent that such laws are applicable to us.

We operate a number of different websites, Apps (web and mobile) and an online retail shop (together referred to as the Farmnet Sites and/or Services).

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Legal Basis and purpose for processing your personal data (Ghana and African Countries only)
This Privacy Policy aims to give you information on how we collect and use your personal data. To process your data in the Ghana or any African Country we must have a lawful basis to do so. Our legal basis for collecting and using your information [described below] will depend on the personal information concerned and the specific context in which we collect it. We will process your personal data where:

You have given consent to the processing of your personal data for one or more specific purposes;
it is necessary for the performance of a contract to which you are a party or in order to take steps at your request prior to entering into a contract;
it is necessary for compliance with a legal obligation to which we are subject;
it is necessary in order to protect your vital interests;
it is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us;
it is necessary for the purposes of the legitimate interests pursued by us or by a third party, except where such interests are overridden by your interests or fundamental rights and freedoms which require protection of personal data.

How we collect your personal data:
We are committed to protecting your personal information and respecting your privacy. We may collect and process personal data about you in a number of different ways, depending on the nature of our relationship with you.

Some of the ways that we commonly collect and process personal data include:

When you provide your personal data directly to us in the course of accessing our Farmnet Sites and/or Services.
When we analyse existing personal data that we already hold about you in order to better understand your use of our products and services, or other matters that are relevant to our relationship with you.
Viewing or subscribing to our websites and social media functions.
Corresponding with us using services such as web contact forms, webchat facility, telephone, email or written letter.
Signing up to marketing material or newsletters.
Entering competitions or participating in discussion boards.
Applying for a job vacancy, including personal data collected from third parties as part of reference checking.
Purchasing, licensing or accessing products, including mobile applications (Apps).
Some of our Sites and Services may include additional terms and conditions under an applicable end-user license agreement or terms of use (EULA, DEL or Terms of Use).

Location-based features of our Farmnet Sites and/or Services use GPS or other similar functionality, which you may be asked to enable on your device before you can use these features (please see the section "Your Location Information" below).

We also use web and mobile analytics technologies for our Farmnet Sites and/or Services, which automatically collect certain types of Device information and Log Information about your usage (please see the section "Your Device Information" below).

We use your personal data in the following ways:
Provide you with personalised access to our agricultural and mapping data.
Provide you access to personalised areas of the website, online shop, mobile apps.
Fulfil online payments or orders for any products you purchase through our online services.
Provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about.
Provide you, or permit selected third parties to provide you, with newsletters, promotions and other information about goods or services we feel may interest you where you have consented to such communications.
Carry out our obligations from any contracts you have entered into with us.
Customer satisfaction surveys and market research.
Process job vacancy applications and CV’s.
Respond to your enquiries and complaints.
Notify you about changes to our products and services.

Our Legitimate Interests
There are times when we will rely on legitimate interests to process personal data, particularly when it is not practical to obtain consent. We will always consider if it is fair and balanced to do so and if it is within your reasonable expectations. We will balance your rights and our legitimate interests to ensure that we use your personal information in ways that are not unduly intrusive or unfair. Examples are:-

Reporting criminal acts and compliance with law enforcement agencies
Internal and external audit for financial or regulatory compliance purposes
Statutory reporting
Operate our platforms and communicate with you as necessary when providing our services to you for our legitimate interest.
Use analytics data collected when you consent to the use of Cookies and other tracking technologies.
Maintenance of “do not contact” lists (suppression lists)
Customer satisfaction surveys and market research.
Physical and Network security
Work Experience placements
Financial Management and Control
General Administration

Categories of personal data you give to us
The personal data you give us includes:-

Telephone number
Email address,
Date of birth and age
User name and passwords to access our Sites and Services
Financial and credit card information
Personal profile description and photograph
Reviews and ratings in our Apps
Routes and activity information in our Apps
Equality and diversity information.
Location Information (see the "Your Location information" section below)

Your Location information:
We may use GPS technology or other technology to determine your current location in order to provide certain functionality to you as part of our Farmnet Sites and/or Services. Some of our location-enabled Services such as Scan, Map, Plot, Activities, Scout require your location data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose.
In order to record map your farm using the MyAgro360, background access to your location is required. This is so your map and some points of activities can be recorded even if you don’t have the app open for the duration of the activity. Your recorded maps, routes and points are stored securely, and will be visible to other users within your Organisation.

Your Device information
Each time you visit or use our Farmnet Sites and/or Services, we may automatically collect the following information:

technical information, including the type of mobile device you use, a unique device identifier (for example, your Device's IMEI number, the MAC address of the Device's wireless network interface, or the mobile phone number used by the Device), mobile network information, your mobile operating system, the type of mobile browser you use, and/or time zone setting;
details of your use of any of our Apps or your visits to any of our Sites and Services including, but not limited to, Internet protocol (IP) address used by your Device, traffic data, location data, (see the "Your location information" section above), weblogs and other communication data, whether this is required for our own billing purposes and/or the resources that you access (Log Information);
URL click stream information showing how users have reached our Site and Services and whether they access other third party sites via any external links.

We use the Device information in the following ways
To administer our Farmnet Sites and/or Services for troubleshooting, data analysis, testing, research, statistical and survey purposes;
To improve our Farmnet Sites and/or Services to ensure that content is presented in the most effective manner for you and for your Device;
To allow you to participate in interactive features of our Site, Services and Apps, when you choose to do so;
As part of our efforts to keep our Farmnet Sites and/or Services safe and secure;
To determine which features your Device supports which assists our development strategy.
We use the Log Information in the following ways
Track the success of our products and services and our marketing activity;
Monitor data traffic and any patterns of use;
Ensure the content of our Farmnet Sites and/or Services are fit for the purpose for which they are set up and to develop the experience of our users;
Monitor compliance with and enforce our Terms of Use or our data licensing terms; and
To ask you to review our products and services.

Information we pass to Third Parties and other Data Sharing
In order to facilitate your use of our Farmnet Sites and/or Services, we may have to share your personal data with third parties to provide elements of our Site, Services and Apps to you. We will provide your personal data to third parties when they need the data to perform particular functions in delivering our Farmnet Sites and/or Services to you or as part of our regulatory compliance. These include:-

Service providers acting as data processors, located in Ghana and other African countries who provide data hosting facilities, IT and system administration services.
Service providers acting as data processors who administer our customer email service, webchat service, API Services.
Service providers who are manufacturers of Farmnet and MyAgro360 Branded Products where a device requires interaction with third parties for registration of devices, third-party software and downloading of mapping tiles.
Service providers located outside Ghana and other African countries acting as data processors who provide Payment Card Industry (PCI) processing services.
Service Providers such as Henson Geodata Technologies Limited, Google and Pushy

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries.
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them.
If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request.
In order to:
enforce or apply the terms of a relevant EULA, our Terms of Use, terms and conditions of supply and other agreements or to investigate potential breaches; or
protect the rights, property or safety of our group companies, our suppliers and/or our customers.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service provider processors to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Data transfers to third countries
Your personal information may be transferred to, and processed in, countries other than the country in which you are resident. These countries may have data protection laws that are different to the laws of your country (and, in some cases, may not be as protective).

Specifically, our Website servers are located in the European Union, and Asia, and our third party service providers and partners operate in the European Union and USA. This means that when we collect your personal information, we may process it in any of these areas.

However, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. We have implemented appropriate safeguards with our third party service providers and partners and further details can be provided upon request.

Data security and how we store personal data
We store personal data as either secure physical records, electronically on our internal IT systems, in cloud storage, and in some cases, records on third party servers, which may be located in various countries.

Once it is within our control, we will do our utmost to ensure your personal data is processed in a way that ensures appropriate security from unauthorised or unlawful processing, accidental loss, destruction or damage

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Retaining your personal information
We will retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We may also retain your personal data for a reasonable period afterwards to allow us to respond to any follow up enquiries or complaints, or for as long as you remain a registered user of our products and services.

To determine appropriate retention periods for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, we may use or store this information indefinitely without further notice to you.

In some circumstances you can ask us to delete your data: see Right to Erasure below for further information.

Data protection rights for all.
You have the following data protection rights:

Withdraw Consent - Where we are using your personal information on the basis of your consent, you have the right to withdraw that consent at any time.

Right to be Informed – You have the right to be told how your personal information will be used. This policy document, and shorter summary statements used on our communications, are intended to be a clear and transparent description of how your data may be used.

Right of Access – You can write to us asking what information we hold on you and to request a copy of that information. This is called a Subject Access Request. We have 30 days to respond to you once we are satisfied you have rights to see the requested records and we have successfully confirmed your identity.

Right of Erasure – you have the right to be forgotten (i.e. to have your personally identifiable data deleted). However, we may not always be able to comply with your request of erasure for specific legal reasons, which will be notified to you. In some cases, we may recommend that we supress you from future communications, rather than data deletion, particularly if you have purchased an item from our e-commerce shop which comes with a warranty. Our Customer Services Team will be happy to advise you.

Right of Rectification – If you believe our records are inaccurate you have the right to ask for those records concerning you to be updated. This enables you to have any incomplete or inaccurate data we hold about you corrected. We may need to verify the accuracy of the new data provided to us.

Right to Restrict Processing – In certain situations you have the right to ask for processing of your personal data to be restricted because there is some disagreement about its accuracy or legitimate usage.

Right to Data Portability – Where we are processing your personal data under your consent, the law allows you to request data portability from us to another service provider. This right is largely seen as a way for people to transfer their personal data from one service provider to another. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Right to Object - You have an absolute right to stop the processing of your personal data for direct marketing purposes. Simply contact our Customer Service Team and they will amend your contact preferences or alternatively if you have MyAgro360 account you can update your details in your Preference Centre.

Right to object to automated decisions – In a situation where a data controller is using your personal data in a computerised model or algorithm to make decisions “that have a legal effect on you”, you have the right to object. This right is more applicable to mortgage or finance situations. We do not undertake complex computerised decision making that produce legal effects.

Contacting us
If you have any queries about this privacy policy, please contact us:

Data Protection Officer:


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